Always looking for the next opportunity to grow.
Hello! I'm Laura
Passionate and adaptive entrepreneur currently based in between Johannesburg and Basel, with over 5 years of professional experience,
I ambition progressive roles in dynamic organisations.
I had the chance to blossom in various fields such as FMCG, retail, luxury tourism and haute couture by exhibiting skills in project management and communication while going the extra mile whenever needed.
Branding Project Management
Online Advertizing
Events Marketing PR
Campaign Management
Digital Marketing
EXPERIENCE
March 2020-NOW
Head of Marketing
CLUB MED Southern Africa
Drive the Marketing plan efficiency & maximise sales contribution:
- Drive online sales development on the local website,
- Guarantee brand image & positioning, upscale strategy implementation and PR,
- Ensure a referential role for market, client and product knowledge,
- Provide trade marketing and sales tools to all sales managers.
Management of 2 people:
1 content project manager + 1 digital project manager
2018-NOW
Digital Marketing Management & Consulting
FREELANCE Switzerland & South Africa
Market studies (e.g.: Club Med), digital Marketing freelance & whitelabel for Swiss agencies (e.g.: SEMSEA, Zurich).
Website creation (Red Sand Minerals, Be-partners, Zebmarketing), SEO and paid online advertising (Google, Facebook, Bing.
Championing entrepreneurs & communities at Google events.
2016-2018
Marketing & Brand Management
BRITISH AMERICAN TOBACCO Switzerland
In charge of the brand Parisienne (leading Swiss brand, Eco-friendly territory, 18% MS): Development of national 360° communication campaign (retail, events and digital) with a budget of + ZAR 24M, sponsor of major Swiss-festivals (250K visitors). Ongoing collaboration with one of the biggest DACH communication strategy agencies (JvM) - briefings & workshops.
Responsible for providing induction trainings to newcomers.
2014 & 2015
Product Development Internship
CHRITIAN DIOR COUTURE France
Two internships, assigned extended responsibilities in the second. Partnering with Product Managers in elaborating luxury items for the seasonal Fashion-Show: ongoing coordination with designers, suppliers and manufacturers.
2014-2015
Digital & Luxury Wine Tourism Internship
WINE PATHS France
In charge of 2 websites & all social media channels: content creation & performance analysis (e.g. Google Analytics) — +90% YoY growth in traffic and sales. Responsible for: Tailor made luxury travels, CRM for businesses and private VIP customers.
2011, 2012 & 2013
Marketing Internship
AMCOR PACKAGING Switzerland & Singapore
Two internships: conduct of an Asian & ME market analysis and definition of potential growth areas: data mining from sales & technical teams, coupled with researches on Euro- & DataMonitor.
EDUCATION
2013-2016
MBA Degree
INSEEC France
Major: Luxury Brand Management, Food & Wine
Fundamentals of the brand management skills across various fields: hospitality, wine, jewellery, fashion, tourism, etc.
Courses combined with part-time position at WinePaths.
2009-2012
Bachelor's Degrees
FHNW Switzerland, DHBW Germany,UHA France LAIBS United Kingdom
Study in 3 languages (En, Fr, De), in 3 countries (in Basel, Colmar and Lörrach). Gain business experience in 3 integrated internships. Earn 3 bachelor’s degrees from three different countries (BSc, BA, Licence).
2006-2009
High School Diploma
LYCEE LAMBERT France
French Baccaleauréat in Economics and Social Sciences.
Major: English (USA-France student exchange & President Barack Obama visit in Strasbourg)
OTHER CERTIFICATIONS
LANGUAGES
DIGITAL MARKETING SKILLS
SKILLS
REFERENCES
"STRONG WORK ETHICS"
"Mrs. Hendel was a professional, highly motivated and proactive employee. We strongly appreciated her experience and good organisational skills. Her high level of commitment together with her strong work ethics were very appreciated."
M.Rademacher-Pilloud,
Senior Brand Manager
"LOOKING FOR THE EXTRA MILE"
"Laura has shown strong ownership; she is on top of her projects, delivers on promises regarding timings and excellence, looking for the extra mile and to raise the bar, in a very smooth way. She uses positive energy to inspire others."
M. Tenhumberg,
Senior Brand Manager
"RELIABLE, VERY ORGANIZED"
"She is reliable, very organized and able to cope with stress in every situation. She was able after only 6 months in the role to coach the new ATSM Coordinator, without impacting her work."
V. Reymond,
Marketing Manager