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Always looking for the next opportunity to grow.

Hello! I'm Laura

 

Passionate and adaptive entrepreneur based in between South Africa and Switzerland, with over 6 years of professional experience,

I ambition progressive roles in dynamic organisations.

I had the chance to blossom in various fields such as FMCG, retail, luxury tourism and haute couture by exhibiting skills in project management and communication while going the extra mile whenever needed. 

Branding   Project Management 

Online Advertizing Product Development

 Events  Marketing PR 

  Campaign Management 

Digital Marketing

 
EXPERIENCE
March 2020-NOW

Marketing Manager

CLUBMED Southern Africa

Drive the Marketing plan efficiency & maximise sales contribution:
- Drive online sales development on the local website,
- Guarantee brand image & positioning, upscale strategy implementation and PR,

- Ensure a referential role for market, client and product knowledge,

- Provide trade marketing and sales tools to all sales managers.
Management of 2 people as well as 2 freelancers.

2018-NOW

Digital Marketing & Consulting

FREELANCE Switzerland & South Africa

Market studies (e.g.: Club Med), digital Marketing freelance & whitelabel for Swiss agencies (e.g.: SEMSEA, Zurich). 

Website creation (Red Sand Minerals, Be-partners, Zebmarketing), SEO and paid online advertising (Google, Facebook, Bing. 

Championing entrepreneurs & communities at Google events.

2016-2018

Marketing & Brand Management

BRITISH AMERICAN TOBACCO Switzerland

In charge of the brand Parisienne (leading Swiss brand, Eco-friendly territory, 18% MS): Development of national 360° communication campaign (retail, events and digital) with a budget of + ZAR 24M, sponsor of major Swiss-festivals (250K visitors). Ongoing collaboration with one of the biggest DACH communication strategy agencies (JvM) - briefings & workshops.

Responsible for providing induction trainings to newcomers.

2014 & 2015

Product Development Internship

CHRITIAN DIOR COUTURE France

Two internships, assigned extended responsibilities in the second. Partnering with Product Managers in elaborating luxury items for the seasonal Fashion-Show: ongoing coordination with designers, suppliers and manufacturers.

 2014-2015

Digital & Luxury Wine Tourism Internship

WINE PATHS France

In charge of 2 websites & all social media channels: content creation & performance analysis (e.g. Google Analytics) — +90% YoY growth in traffic and sales. Responsible for: Tailor made luxury travels, CRM for businesses and private VIP customers.

2011, 2012 & 2013

Marketing Internship

AMCOR PACKAGING Switzerland & Singapore

Two internships: conduct of an Asian & ME market analysis and definition of potential growth areas: data mining from sales & technical teams, coupled with researches on Euro- & DataMonitor.

EDUCATION
2013-2016

MBA Degree

INSEEC France

Major: Luxury Brand Management, Food & Wine

Fundamentals of the brand management skills across various fields: hospitality, wine, jewellery, fashion, tourism, etc.

Courses combined with part-time position at WinePaths.

2009-2012

Bachelor's Degrees

FHNW Switzerland, DHBW Germany,UHA France  LAIBS United Kingdom

Study in 3 languages (En, Fr, De), in 3 countries (in Basel, Colmar and Lörrach). Gain business experience in 3 integrated internships. Earn 3 bachelor’s degrees from three different countries (BSc, BA, Licence).

2006-2009

High School Diploma

LYCEE LAMBERT France

French Baccaleauréat in Economics and Social Sciences.

Major: English (USA-France student exchange & President Barack Obama visit in Strasbourg)

OTHER CERTIFICATIONS

First Aid

Samaritains, Lausanne -CH

Sustainable Future

University of Illinois, -USA

LANGUAGES

French

Native speaker

English

Bilingual

German

Fluent

Swiss German

Please not too fast!

Italian & Spanish

Basics there,

can easily be reactivated

 
 
DIGITAL MARKETING SKILLS

Google Ads

Facebook Ads

Bing Ads

SEO

SKILLS

Presentation

Customer centric

Crisis management

Team player

Coordination

Leadership

Make it happen

Adaptive

Organisation

Analytical

 
REFERENCES
Managers feedbacks:
"DEVELOPING HER TEAM'S TALENTS"

"Good listener and analytical sense. Positivism in every situation. Team player. Strong involvement in developing her team's talents." 

O. Hannaert,

Vice President,

ClubMed Southern Africa, 2021

"STRONG WORK ETHICS"
"Mrs. Hendel was a professional, highly motivated and proactive employee. We strongly appreciated her experience and good organisational skills. Her high level of commitment together with her strong work ethics were very appreciated."

M.Rademacher-Pilloud, 

Senior Brand Manager,

BAT Switzerland, 2018

"LOOKING FOR THE EXTRA MILE"

"Laura has shown strong ownership; she is on top of her projects, delivers on promises regarding timings and excellence, looking for the extra mile and to raise the bar, in a very smooth way. She uses positive energy to inspire others." 

M. Tenhumberg,

Senior Brand Manager,

BAT Switzerland, 2018

"RELIABLE, VERY ORGANIZED"
"She is reliable, very organized and able to cope with stress in every situation. She was able after only 6 months in the role to coach the new ATSM Coordinator, without impacting her work."

V. Reymond,

Marketing Manager,

BAT Switzerland, 2017

 
PRESS

21.09.21 | Quote

LOOK: Seychelles resort set to become South African travellers’ new playground

Extract | Those looking for an all-inclusive holiday can now travel to the Seychelles, where the recently opened Club Med Seychelles offers a perfect getaway.

The 5-star property is set on the 220-hectare island of Sainte Anne, offering some of the most breathtaking views at the destination. (...)

Laura Hendel, Head of Marketing at Club Med South Africa, believes the resort will become a major travel destination for South Africans. (...)

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Readership: 5 502 313

30.09.20 | Interview

Tourism marketing during a pandemic

Extract | Tourism destinations and brands have been hard hit by the Covid-19 pandemic, but marketing has continued to be important during the crisis, says Laura Hendel, customer growth marketing manager for Club Med Southern Africa.

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Readership: 1 425 794

30.08.21 | Interview

#WomensMonth: 'Seize every opportunity life brings you to learn something new' - Laura Hendel, Club Med SA

Extract | Laura Hendel is the customer growth marketing manager at Club Med Southern Africa. This Women's Month, we chat with Hendel - who just became a mom for the first time and joined the company as Covid-19 hit - about how Club Med navigated the brand as the pandemic took hold of the world, the importance of staying curious and why Women's Month should be more than a specific yearly celebration. (...)

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Readership: 522 509

26.08.21 | Interview

What female consumers really want: Women's Month edition

Extract | What do female consumers really want to see from their favorite brands? This is a question that marketers have to keep asking, as the female consumer is constantly changing. This is especially true now, as current trends have seen more women demand equal rights and for brands to stop pushing stereotypical content in their direction.

For this women’s month, the team at media update spoke to two strong leading women in their respective industries and got the scoop on what female consumers really want to see from their favourite brands. (...)

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Readership: 55 000